Luxury Streetwear E-commerce Store
Custom systems + Website
Zica Bella
A premium e-commerce storefront built on Shopify for Zica Bella, a luxury streetwear brand blending Italian design with Indian craftsmanship. The store features a curated product catalog, dynamic collections, and a bold, editorial visual identity built for the fashion-forward customer.
Designed and built a full Shopify storefront for a luxury streetwear brand, focused on strong visual identity and smooth shopping experience. Implemented custom collection pages (Alter State, Core Jersey, Drip Denims, New Arrivals, Rogue Winter, Vexee Shirts) with rich imagery and hover states, along with a dynamic product catalog covering denims, jerseys, tees, and accessories. Customized the Shopify theme with brand-specific styling, video hero sections, and editorial-style product presentation to match the "luxury streetwear" positioning. Integrated Supabase for supplementary asset storage (social-sharing images) alongside Shopify's native CDN. Set up SEO metadata, Open Graph tags, and structured product data for strong search and social visibility. Connected customer account features (profile, orders, wishlist, cart) and a newsletter subscription flow for marketing capture. Linked social and music platform integrations (Instagram, Spotify, Apple Music, YouTube) to support brand storytelling.
Shopify, Supabase (storage), Liquid/Shopify Theme, Custom Storefront Customization
How it fits together
Design
Designed bold, editorial visual identity and brand system for luxury streetwear positioning
Store Setup
Configured Shopify store, product catalog, collections, and checkout flow
Theme Customization
Custom-coded theme sections (hero video, collection grids, product cards) beyond default Shopify templates
Asset & Storage
Integrated Supabase for supplementary media/asset storage alongside Shopify CDN
SEO & Launch
Set up metadata, structured data, and social sharing optimization before go-live